I often get asked where I got the idea to write the book “Getting the Word Out: How to Market Your Ministry.” So, let me tell you my story – how I came to this understanding. When I wrote this book, I was really thinking about marketing for churches. The notion kept resonating in my mind “if people don’t know who you are, and where you are, and what you do, they won’t come out to see you” – these are the same issues that drive many marketing campaigns. Fortunately, I worked with a church under the direction of a pastor, Dr. Walter Kimbrough, who “got it” and he allowed me try as much of my 21st century marketing techniques as possible. And it worked. I was amazed at how much I could connect my marketing skills to evangelism.
I was so excited and wanted to tell every church leader that I knew, and could get to within shouting distance, that God did not oppose the promotion of his Word; as a matter of fact He/She encouraged it.
The first minister who brought the similarities of evangelism and marketing to my attention was Dean John Green, who had recently been assigned to head Turner School of Religion at The ITC. Once the seed was planted, it took root; because another minister, Reverend John Brown, was my bible teacher, who walked me through various verses of the Bible showing me signs of how marketing and evangelism were hand in hand on detail and results.
Let’ look at the scriptures that were used to guide me through the writing of my book, in order to keep God’s Word alive throughout the chapters . . .
Luke 14:23; “And the Lord said unto the servant. Go out into the highways and hedges, and compel them to come in, that my house may be filled.”(KJV) Marketing 101—Get the word out and get people to hear your story.
Proverbs 16:3; “Commit your works to the Lord and your plans will be established.” (NASB) Basis marketing – you must have a plan and know when to revise the plan. Keep your church involved and informed.
Proverbs 27:23-24: “Know well the condition of your flocks, and give attention to your herds; for riches do not last forever, nor a crown for all generations.”(NRSV) Marketing Research – know your congregation, this is a part of your market demographics.
2 Corinthians 10:13; “But we will not boast of things without our measure, but according to the measure of the rule which God hath distributed to us, measure to reach even unto you.(KJV) Marketing follow-up – measure what you have marketed.
Proverbs 9:9; “Give instruction to a wise man, and he will be yet wiser; teach a just man, and he will increase in learning.”(KJV) Marketing is ever evolving, keep learning – keep informing.
Romans 12:2; “And be not conformed to this world: but be ye transformed by renewing of your mind, that ye may prove what is that good, and acceptable, and perfect, will of God.”(KJV) Marketing techniques will change – revise and refresh as necessary. Make sure your congregation has a buy-in to your plans.
Mark 13:10; “And the gospel must be first published among all nations.”(KJV) Marketing – publish your stories, get the word out to every community.
Philippians 1:5, 6; “For you have been my partners in spreading the good news about Christ from the time you first heard it until now . . .” (NLT) Marketing in the form of community affairs, public engagement.
Mark 1:45; “But he went out, and begin to publish it much, and to blaze abroad the matter, insomuch that Jesus could no more openly enter into the city, but was without a desert place; and they came to him from every quarter.” (KJV) Marketing / using the media– if you do it right and get the word out, your church will be filled, and your events will be successful. Your place of worship will be full.
Jeremiah 11:6; “Then the Lord said, ‘Broadcast this message in the streets of Jerusalem. Go from town-to-town throughout the land and say, ‘Remember the ancient covenant, and do everything it required.’ ” (NLT) Use the media and your networking skills.
Matthew 2:2; “We saw a star in the East and have come to worship Him.” (NIV) — Marketing and Advertising – the billboard in the sky showing where baby Jesus lay.