How to handle the election seasons in your church

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    Many places of worship will find politicians, who are running for office, in their churches on Sunday mornings – expecting to be introduced by the pastor. And, expecting to capture votes. I have a few tips to offer that might be a win-win for your congregation and those candidates who are knocking on your door. 1. Invite those running for one particular office to visit your church on one particular Sunday and ask them to prepare a statement relative to one special issue – an issue which you suggest. Introduce them and ask them to stand up (in the sanctuary); all standing at the same time. Publish their statements in a flyer which you will pass out (or time permitting, they make be allowed to speak). 2. Do…
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On the road doing a few seminars on branding

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   I do apologize, again, for missing my September Blogs. I was certainly offering seminars and sessions about “How to Market Your Ministry” on several occasions during September. Maybe this is why I didn’t make time to write the blog. We did a session at The International Theological Center (ITC) for Dr. F. Keith Slaughter’s class at the Morehouse School of Religion. The audience was full of student ministers who asked lots of questions and understood the premise that “marketing your ministry” is close to evangelism. A week after the ITC presentation, we did a session at The Atlanta Urban League’s Entrepreneurial Center to a group of men and women who understand that their business was also their ministry, as they put their heart and soul into the process. Each…
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Bunnie Jackson-Ransom, September speaker at ITC – Morehouse School of Religion, Dr. F. Keith Slaughter’s Class – a Presentation on Church Marketing

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Reverend Dr. F. Keith Slaughter, Dean of the Morehouse School of Religion at ITC (Interdenominational Theological Center) in Atlanta is making plans to host a special seminar in one of his classes. I have been invited to deliver this seminar at The ITC; and I am really looking forward to this opportunity. Dr. Slaughter has announced the agenda for a September lecture featuring a discussion on Getting the Word Out: How to Market Your Ministry presented by yours truly, Dr. Bunnie Jackson-Ransom, president and CEO of First Class, Inc. a national acclaimed public relations and marketing agency based in Atlanta, GA. The lecture/discussion will take place on Monday, September 14, 2015, from 6:00 – 7:15p.m., at the Morehouse School of Religion at The Interdenominational Theological Center (ITC), located at 625…
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The National Baptist Congress (NBC) Convention

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In mid June, the National Baptist Congress (NBC) brought about 2000 delegates to the city for their 109th Convention. Lots of people, lots of praise and worship, over 50 classes, and getting acquainted; all had a great time. We worked with the NBC Atlanta Host Committee of this great convention through the leadership of Reverend Dr. Richard Flippin, chair of the Atlanta Host Committee and pastor of Greater Piney Grove Baptist Church in DeKalb County. Our role was, of course, media relations. Dr. T. B. Boyd III, President/CEO of R.H. Boyd Publishing Company and the National Baptist Congress was in charge; however, his daughter, LaDonna Boyd, looked mighty good in her new role as the COO of the organization. Speakers included nationally acclaimed persons such as NAACP President Cornell Brooks,…
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Negative Comments on Social Media

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It’s time to talk about information on social media when it hurts or is simply a posting of lies and slander about you or the people in your circle (business, family, friends, etc.)    If a negative comment is posted on your social media sites, especially on Twitter or in   a  Blog, do not over-react. Try to keep your cool in order to be strategic about how to   handle the situation. First, make a copy of the screen so you can prove that the negative  message was posted. Focus on the reason the negative comment was posted. Is it true? Is it a disgruntled   employee, or an unhappy member of your church or organization? Do you know the        person making the comment? Do not immediately delete the message because the…
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South DeKalb Business Seminar

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I attended a session of the South DeKalb Business Association membership meeting which was held at the Georgia Department of Transportation in the late summer of 2014. This networking opportunity was available to organizations, including churches and community organizations, and was the kind of event that a new business could use for branding opportunities. I met the new president of SDBA, Dominique Dieujuste, at this meeting, and we talked about many things including a seminar on marketing/branding that I would provide for the membership. “Of course” I said. Having many friends in this organization, such as Linda Mayhand and Loylene Jefferson-Shaw, we were pleased to participate.   The seminar included discussions on the importance of a little marketing research to identify your specific market, establishing objectives, creating and maintaining your…
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The Friends of Woodruff Library presented “How to Market Your Ministry” Book

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Hello family The Atlanta University Center (AUC) Woodruff   Library I was on the move last month. We did a presentation at Atlanta’s Carver College, at the invitation of President Robert Crummie; made a short presentation at The ITC, in Reverend Slaughter’s class at the Morehouse School of Religion; and closed the month with the Author’s Book event at the Woodruff Library on the Atlanta University Campus. I’ve been practicing what I preach “Getting the Word Out.” Friends of the Woodruff Library at the Atlanta University Center hosted a well-attended book fair. The event brought out fourteen authors that included: Dr. Martha Plowden, Brenda Clarkston Turpeau, Dr. Ira Harrison, Rev. Dr. Gerald Durley, Mrs. A. P. Brooks, Dr. Gloria Wright, Mr. Harold Michael Harvey, and more. We presented our works to a…
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The Gospel DJ: A Valuable Resource

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[caption id="attachment_573" align="alignleft" width="215"] Atlanta DJ, Rhodell Lewis.[/caption] When working in the religious/gospel/ spiritual area, one does not have to go very far to reach a great resource to help with ‘Getting the Word Out: Marketing your Ministry.”  Most urban communities have several Gospel Disc Jocks within these cities.  Some areas have print publications, radio, and television stations that are exclusively for this particular demographic. In the 2nd edition of the book “Getting the Word Out:  How to Market Your Ministry,” on page 106, we offer the following advice: [caption id="attachment_574" align="alignright" width="215"] Atlanta DJ, Larry Tinsley[/caption] The DJ for the gospel (religious) show should get special attention from your church.  Make contact and insure that the church communication team members meet the DJ(s) in person.   Take time to listen…
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Carver College Lecture Presentation

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[caption id="attachment_564" align="alignleft" width="183"] President Robert Crummie and I (Bunnie Jackson-Ransom)[/caption] A lecture presentation at Atlanta’s Caver College took place in the chapel with students who are already working at a church or are preparing to take on the role as pastors.  The lecture was about why marketing is essential for churches and ministry programs and pointed out several scriptures that support the need for marketing.  One such scripture is Luke 14:23 (KJV) “And the Lord said unto the servant, “Go out into the highways and the hedges and compel them to come in, that my house may be filled.”   In other words, God had been marketing his ministry all the time. Among other things, we took on the challenge of surveying church membership in order to get to know…
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Tips From My Passion

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I have a passion for my work! I just love the work that I do. I am an active, on-call, media relations person. Some might say a PR person, with the personality to match. I get to rub-shoulders with most of the TV, Radio, Print, etc., journalists in Atlanta and in this region on a daily basis. I just love them all – the ones who use my stuff and the ones who don’t. Since I have taken on the challenge of doing this blog, I look for opportunities to get me in some photos frames with the journalists who work with me. Here I am taking a photo of Maria Boynton, a very good “get your story” lady at CBS [WVEE & WAOK] radio. She helped me out— and…
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