The Practical Side of Getting the Word Out

The Practical Side of Getting the Word Out

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[caption id="attachment_937" align="alignnone" width="483"] Bunnie Jackson Ransom speaking to a class at Georgia State University[/caption] I have written two books about Getting the Word Out: How to Market Your Ministry (1st and 2nd Editions).  These publications focus on the church and the ministries; however, you might work for a non-profit organization, and it becomes your “ministry” because you love helping people.  I believe that your ministry can be anything you put your heart and soul into doing in order to help people.  The ministry takes on a bigger and broader meaning if you believe in God.  For example, my ministry is my business.  I believe that when I help a church “get the word out” on what they are doing, they/we are winning more souls for God. Therefore, we help…
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Building Relationships in the Community – and Keeping Them Healthy.

Building Relationships in the Community – and Keeping Them Healthy.

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[caption id="attachment_718" align="alignright" width="300"] Gloria Neal, Morning Anchor at WGCL TV 46 (Atlanta), me (Bunnie Jackson-Ransom), author of “Getting The Word Out: How to Market Your Ministry”, and Millie Miller, President of the Atlanta Chapter of 100 Black Women. We gathered together to break bread and to talk – some girl-talk; some ways to connect with each other; and some conversation about the world around us.[/caption] No man (or woman) is an island.  We live in a society from which we draw strength and a reputation. In order to live a more meaningful and fulfilled life, many people are engaged in a purposeful life through relationships they have with other people – individuals, teams, and/or organizations.    Let’s examine building relationships in order to strengthen our interactions within the community where…
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How to handle the election season in your church

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This is a re-blog which was posted in October 2015. We think it's time to bring this subject up again!  Get started now planning to use these ‘tips” for the November 2016 elections. Many places of worship will find politicians, who are running for office, in their churches on Sunday morning – expecting to be introduced by the pastor.  And, expecting to capture votes. I have a few tips to offer that might be a win-win for your congregation and those candidates who are knocking on your door. Don’t wait for them to “show up”, Invite those running for one particular office to visit your church on one particular Sunday and ask them to prepare a statement relative to one special issue – an issue which you suggest. Introduce them…
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Literally “Getting The Word Out” for a Community Project

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A group of community activists and local pastors came together to provide “Water for Flint”.  This collaborative wanted to do something that the members of the community could pull off with people working together.  Mt Carmel Baptist Church, The Fulton Atlanta Community Action Authority,  Hosea Helps, First Class, Inc Public Relations, The Voter Empowerment Collaborative, Ministers from Clayton County,  AIM Steel International, and many others joined in to donate their professional expertise and time toward the project.  First Class, Inc. donated our expertise in “Getting the Word Out” about this aid in the relief efforts for Flint, MI. The team set goals. Our goal was to get media coverage, so we came up with a media plan, wrote a press release and started “pitching” the story to radio and TV. …
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Talking about Black Atlanta to College Students

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  Georgia State University, Class on Black Atlanta and the Black Popular Culture Instructor, Dr. Maurice Hopson   I enjoy talking to college students, especially those who want to know something about who they are, and where they came from.  So when Dr. Hopson asked me to speak to his class about Black Atlanta, I was very pleased to do so. I love Atlanta . . . especially Black Atlanta.  I came to this city in 1962 when I was 22 years old and I was in awe of the Black people in the city. Coming from the country in North Carolina, I might have been educated at North Carolina College with an MS degree and traveled to many northern cities; but I was still a country girl at heart.…
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Getting in the media – there in no short cut

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Having been in the practice of media relations (public relations) for forty years, I can usually guarantee a placement in media outlets – if my clients will give me their attention and provide what I need. This might sound egotistical; but with the extensive experience that I have under my belt, I can tell you that if you want media coverage, you have to pursue it; and there are no shortcuts. New clients come to me because they want to “get the word out” and then they have specific ideas about what they want done. I listen, ask them to set some goals, give them my advice which always includes the full scope of marketing techniques – not just public relations. Sometimes – this is where we part company. Why?…
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Getting the Word Out Among Georgia/Metro Atlanta Churches

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We have been keeping a church database here in the offices of First Class, Inc. for many years. Our public relations agency was started in 1975; and we created the niche for church marketing in 1980. It was in 2007 that we got serious about the process so much so that I wrote a book about “Getting the Word Out: How to Market Your Ministry” which is now in the second edition -- an updated version of the book. We build and use our own databases in order to reach churches. We use this database for worthy causes to be communicated to churches, ministers, preachers, and other religious leaders. We do not sell this database; it is only used by us for the clients we represent; and we are very…
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The things I do for a living.

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I am a woman of African-American descent. I live in a city that is hustling and bustling all the time. You can find something to do all day and all evening. People from many ethnicities live here -- educated people, rich people, those people with power and those looking for power; and some party people too – eating, drinking, and some smoking weed and other stuff; and let us not forget the poor people. Lord help us. Networking was invented in this town, especially for Black people. It has always been said that if you have any talent, ambition and “get up and go” about yourself, you can make it in Atlanta. I still believe this to be true; but sometimes the “get up and go,” gets up and goes…
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Holiday Thank you

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[caption id="attachment_657" align="alignright" width="300"] wish you were here[/caption] The good news is, I am about to spend my Christmas Holiday at Port Antonio in Jamaica with my family. I’m taking a break from. . . . I’ve been in the marketing business since 1975 – 40 years. It’s time for me to take a break. I am not ready to quit, yet; but I am not as anxious to get out of bed at 6:00 a.m. Thank God I have several able bodied assistants who work for me. I spend time working for my children and loving every minute. I give away too much of my service; but that’s me and I cannot see me changing at this late date. So thank you, Carmen Hampton, Rita Barrett, Maynard Jackson III,…
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Building your Media Library

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When I take on a new client – even with clients I have worked with for years – we concentrate on building a media library that contains many pieces of promotional materials that you will surely need as you “market your ministries and your brand.” Keep these materials separately stored on your computer so you can get to them when needed. Just about all of these things will be on your website. However, if someone requests your bio and your photo, do not send them to your website for the information. Send these items as attachments in a direct email to the persons making the request. Many times, the photos that are pulled from online are too small for media to use in printed publications. And, most of the time,…
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