A Media Crisis for New Birth and Bishop Long

Exchanging Tips and Advice, Uncategorized
No matter where the truth lies, there will be the need forgiveness, healing, and reliance on the grace of God. However, from where I sit, as a public relations professional of a little more than 35 years, I immediately see an extreme media crises situation for the members of New Birth Church. Because I engage in media crisis management for my clients, I am sorry that New Birth did not kick in with a responsive media crisis plan immediately. 48 hours without a response leaves folks to draw their opinion from what they hear and see in the media. Interestingly enough, after two days of hysteria, some folks will tune the news out on the third day – feeling that they have “had enough.” It just so happened that I…
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I motivate me — a conversation with a colleague

Exchanging Tips and Advice, Uncategorized
I participated in a one-on-one session (conversation) with a colleague who recently purchased and read my book -- "Getting the Word Out: How to Market Your Ministry." It turns out she has also published a book called "I Motivate Me." She also has a blog and a website by the same name. After a few minutes, we discovered that both of us love the Lord and are both committed to God's great commission -- winning souls for His Kingdom. We didn't talk very long but I am positive we connected. After determining that she needed a little nudge to help her focus on some marketing techniques for her and her product, we talked specifics. Considering the limited budget we all work under these days, we discussed the following techniques: (1)…
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Marketing and Evangelism

Exchanging Tips and Advice, Uncategorized
While writing my book ("Getting the Word Out: How to Market Your Ministry") I sought advice from many theologians and pastors. One such conversation was with Dr. John Green, Dean of Turner Seminary at The ITC (Interdenominational Theological Center) in Atlanta.  After we talked about my ideas for marketing ministries, he said, "Bunnie, that sounds like evangelism."  This statement sent me straight to the scriptures to learn more about evangelism. With a little help from my pastor, I begin to work on the process and a better understanding. The bottom line is trying to fulfill God's Great Commission -- to wins souls for Christ. We realize that "getting God's WORD out" is what we, as Christians, seek to do. Therefore, using appropriate marketing and public relations tools and techniques from the 21st Century to help fulfill the Great…
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