Content is King

Content is King

Exchanging Tips and Advice
Getting the Word Out to the public is going to involve some form of media – be it traditional media or social media.  It does not matter what you are trying to promote, you have to get people to hear, read, and/or see your messages.  And your message is content.  Content comes in the form of photos, words, video, and audio. Content can also be used on a billboard or a flyer to be handed out, and content is used on the internet for the world-wide web.  You can even stand on the corner with a bullhorn and yell.  In all of these instances, you will need content. The skill comes in how the content is put together so that it will be seen and heard; and that it is…
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Some things I learned from NOAH

Some things I learned from NOAH

Exchanging Tips and Advice
Getting the WORD out has a lot of meaning(s). As we are challenged to get the WORD out – meaning the message of God so people can hear it; we are also challenged on how to get the WORD of God out – meaning the actual WORD that comes from what Jesus has spoken and that is written down in the scriptures. Sometimes God’s Word is misunderstood. Let us take a look at God’s word as told to us about the challenge that God placed in the hands of Noah. And, there is nothing wrong about having a little fun with our understanding of God’s WORD. Many of the things that I learned about life, I learned from studying Noah and the Ark.* First of all… it is important not…
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Great Marketing Seminar for Mount Moriah Baptist Church in Pratt City, Birmingham

Great Marketing Seminar for Mount Moriah Baptist Church in Pratt City, Birmingham

Exchanging Tips and Advice, Seminars and Lectures
If a room full of enthusiastic church-going folks and a pastor who sat through the entire seminar and asked questions about how to “get the word out” is any indication that the seminar was a success . . . then we had a great seminar recently at Mount Moriah Baptist Church in Pratt City, Birmingham, AL. The Reverend Dr. Matthew V. Johnson, Jr., senior pastor at Mt. Moriah in Pratt City, was introduced to me by our mutual preacher/friend, Reverend Anthony A. W. Motley, pastor of Lindsay Street Baptist Church in Atlanta. Pastor Johnson and I met at Starbucks for coffee several months ago and talked for a couple of hours about the challenges in his church. His challenges are no different from the average church today – mostly generational…
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How to Create a Good Tag Line and Logo

Exchanging Tips and Advice
[caption id="attachment_204" align="alignleft" width="192"] Creating a Tag Line and Logo for your Church[/caption]             Branding is a never ending process, but it begins with your image expressed through your logo and tag line. There are two important factors to consider when creating your tag line and logo- they should reflect the mission of your church and offer an even clearer understanding of the collective vision of your church members. Most people prefer to start with the tag line before working on the logo;  if we approach this "logically" the tag line does comes first. Think of all the different businesses and organizations in the world, there are probably over a million different tag lines- the words you choose should standout and capture ones attention. You…
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Your logo and your tag line are a part of your Brand — a necessary step in marketing your ministry.

Exchanging Tips and Advice
Advice for Marketing Your Ministry  As the president and CEO of First Class, Inc., a thirty-eight year old Atlanta-based public relations/ marketing /community relations firm, we have assisted many corporations, organizations, and individuals with their marketing, public relations, and media relations needs.   In 2010, we wrote a book entitled  “Getting the Word Out:  How to Market Your Ministry.”   I will be posting some worthwhile tips for church marketing during the up coming months.  Let me hear from you about subjects you want me to write about.  Click on the link shown here and call our office.  Branding –  this term is tossed around quite a bit lately;  but many of us might not understand just what a brand is all about, or the process of branding.  Creating a Tag Line…
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Does your ministry (church) need a communications committee or a marketing committee?

Exchanging Tips and Advice
I work daily at First Class, Inc.  -- a marketing, publications agency that deals with communications and "getting the word out" using a variety of techniques further explained in my book Getting the Word Out: How to Market Your Ministry.  Today, I am preparing to do a seminar at a local church -- Greater Piney Grove Baptist Church in Decatur, GA -- to assist them with establishing a new communication committee.  Or maybe it should be a marketing committee with a communications sub-committee; and the list of sub-committees could go on and on. i.e. --  outreach committee; advertising committee,  public relations committee, etc. We plan to discuss establishing what the committee has been charged to do -- such as  communicating with present members and keeping them engaged or attracting new…
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On the road – to learn a little more about what I’m doing.

Exchanging Tips and Advice, Uncategorized
I have been having a wonderful time meeting with Bishops, Elders, Pastors and Lay Leaders during the past 30 days. We have been busy with a few consultations and have not posted a blog. But, I've learned so much from my association with these church leaders. I want to process all of it, getting different points of view and additional information from these experiences, to help others with ministry marketing situations. A couple of days in Macon GA at the AME 6th District conference, talking with pastors from a wide range of churches (small, medium and large) has given me another fresh opportunity to examine and improve some of the techniques I wrote about in my book Getting the Word Out: How to Market Your Ministry. My seminars are becoming…
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The Spiritual Herald newspaper – check it out

Exchanging Tips and Advice, Friends
A funny thing happened while I was visiting with the Reverend Dr. Barbara King (who was just consecrated a brand new Bishop in the New Thought Christian Movement Church) at Hillside International Chapel and Truth Center. I picked up a newspaper called the Spiritual Herald and began to thumb through the pages. What should my wondering eyes see? The publlisher of the paper is an OLD friend of mine, Hugh Wyatt. I immediately called him and pounced on him to do a couple of stories (after all, I am in public relations -- what did you expect. We have been talking almost daily since we re-acquainted with one another -- "What I do to help him with his ventures and what can he do to help me with Getting the…
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A Media Crisis for New Birth and Bishop Long

Exchanging Tips and Advice, Uncategorized
No matter where the truth lies, there will be the need forgiveness, healing, and reliance on the grace of God. However, from where I sit, as a public relations professional of a little more than 35 years, I immediately see an extreme media crises situation for the members of New Birth Church. Because I engage in media crisis management for my clients, I am sorry that New Birth did not kick in with a responsive media crisis plan immediately. 48 hours without a response leaves folks to draw their opinion from what they hear and see in the media. Interestingly enough, after two days of hysteria, some folks will tune the news out on the third day – feeling that they have “had enough.” It just so happened that I…
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