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AIB (Atlanta Interfaith Broadcasters) and ME

Seminars and Lectures, Uncategorized
I'm so excited about my relationship with AIB TV! It started with a conversation between me and Collie Burnett, the president of AIB, in the parking lot of Publix grocery store. It was a blessing that grew into action. I recently did a seminar/lecture at AIB TV in their studio with about twenty-five pastors and others ministry leaders. I talked about methods of getting the word out about how to grow church membership and participation. We talked about my book, Getting the Word Out: How to Market Your Ministry. We also talked about the value of knowing who you are communicating with, why you are communicating with them -- before you decided on the tools and techniques for communications. We talked about everything between the newsletter and the flyer, to…
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A Media Crisis for New Birth and Bishop Long

Exchanging Tips and Advice, Uncategorized
No matter where the truth lies, there will be the need forgiveness, healing, and reliance on the grace of God. However, from where I sit, as a public relations professional of a little more than 35 years, I immediately see an extreme media crises situation for the members of New Birth Church. Because I engage in media crisis management for my clients, I am sorry that New Birth did not kick in with a responsive media crisis plan immediately. 48 hours without a response leaves folks to draw their opinion from what they hear and see in the media. Interestingly enough, after two days of hysteria, some folks will tune the news out on the third day – feeling that they have “had enough.” It just so happened that I…
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How to Market Your Ministry Seminar at the United Methodist Generosity Summit

Seminars and Lectures, Uncategorized
Just delivered two back-to-back seminars at the Peachtree Road United Methodist Church in Atlanta to a United Methodist audience within the North Georgia District. The "Generosity Summit" drew approximately 70 people from diverse backgrounds for a full day of discourse. The interesting thing, and from a personal point of view, was that two of my old friends, Jay F.Springs. and Joe Hudson. were in the audience representing their churches. We talked about old times but zeroed in on how strategic planning and marketing research is necessary to set the stage for implementing effective marketing strategies and tactics. Jay is in radio sales at a gospel station and Joe does strategic planning for some churches and board of directors. I fully enjoyed the day. Each time I give a seminar on…
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“Get the Edge” Marketing and Promotions

Marketing Musts
There is enough business, in never-nerver land, for all of us. We just have to learn the true meaning of "networking" and do it. We should help each other; when you think about it, we can't do it all. We should be in the business of building teams from a variety of effective services and proven products that enhance ours goals. Toward this end, I met two guys -- Jeff and John -- who own and operate Get The Edge (GTE) Marketing and Promotions.. They have a program defined as Invitation Outreach and Retention and I like the ideas and the hard-work attitude of the men who are implementing the program. This particular program is designed to help churches grow their memberships. After contracting with a church, they work with…
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I motivate me — a conversation with a colleague

Exchanging Tips and Advice, Uncategorized
I participated in a one-on-one session (conversation) with a colleague who recently purchased and read my book -- "Getting the Word Out: How to Market Your Ministry." It turns out she has also published a book called "I Motivate Me." She also has a blog and a website by the same name. After a few minutes, we discovered that both of us love the Lord and are both committed to God's great commission -- winning souls for His Kingdom. We didn't talk very long but I am positive we connected. After determining that she needed a little nudge to help her focus on some marketing techniques for her and her product, we talked specifics. Considering the limited budget we all work under these days, we discussed the following techniques: (1)…
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A Working Vacation on Martha’s Vineyard — Good for the Soul

Uncategorized
Just returned from four days on Martha's Vineyard. I went with a program called Road Scholar accompanied by 26 delightful folks whom I didn't know. The only things we had in common was a thurst for knowledge about our history (African American History) and the need to get away for just a few days to someplace special without spending too much money. Road Scholar invited three African American journalists in order to help get the word out about their many travel programs; the journalists were from the Atlanta Voice, New York Trend, and American Urban Radio. We met Geoffery Fletcher, the young Black man who wrote the screen play for Precious, who gave a presentation to the group on who, what, when, and why of his project. He was delightful…
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Marketing and Evangelism

Exchanging Tips and Advice, Uncategorized
While writing my book ("Getting the Word Out: How to Market Your Ministry") I sought advice from many theologians and pastors. One such conversation was with Dr. John Green, Dean of Turner Seminary at The ITC (Interdenominational Theological Center) in Atlanta.  After we talked about my ideas for marketing ministries, he said, "Bunnie, that sounds like evangelism."  This statement sent me straight to the scriptures to learn more about evangelism. With a little help from my pastor, I begin to work on the process and a better understanding. The bottom line is trying to fulfill God's Great Commission -- to wins souls for Christ. We realize that "getting God's WORD out" is what we, as Christians, seek to do. Therefore, using appropriate marketing and public relations tools and techniques from the 21st Century to help fulfill the Great…
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Teleseminar on How to Market Your Ministry

Seminars and Lectures, Uncategorized
I just participated in a teleseminar with Pam Perry, known for her "Ministry Marketing Solutions." it was great!! Even if I have to say so myself. Pam and I met through Dr. Teresa Hairston, founder/publisher of Gopel Today Magazine. We "clicked," as George Fraser would say. (George was also one of the persons who told me that I should get to know Pam.) It was clear that Pam and I can get excited about marketing tools and tactics for churches and the ministry programs found within the church -- we can talk all night on the subject. We spoke with 200 participants in the teleseminar for one hour and took another 30 minutes to asnwer questions. We are a good fit -- Pam is new school, but is well versed…
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day number two; you gotta love it

Uncategorized
I really love my work!  But sometimes its hard out hear for those of us who do PR on a daily basis.  After all, just defining the word "PR"  is confusing.   I was working all day yesterday for a special "paying" client. (nothing to do with marketing your ministry -- meaning a ministry program at church.)   We were designing a simple brochure for the client.  Now,  I am not a graphic designer; but -- to save money --I put my "publisher" skill to use and delivered a good one-fold brochure.  This was no award-winning piece of design work, but then I admit I am no graphic designer.    Lesson learned.  Never take on a creative piece of work when you take direction from several people.  But I knew that, so why didn't I do it.  After making more than…
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I’m a new blogger — Let’s see what happens.

Uncategorized
Been trying to do this thing called blogging a long time.  I have a lot to say about public relations and marketing since I've been doing this for 30 plus years.  I give away a lot of my time to churches and ministry projects; and really got excited about the need for helping folks get the word out about their programs.  So last year, I wrote a book on the subject -- "Getting the Word Out: How to Market Your Ministry."  I'm having a ball with my project and I WANT TO SHARE  what I'm doing.    I have some good tips and I'm learning something new every day.  I'm working on the architecture for this blog.  So, come back and check me out later.
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