18May 2018 by market 1 Comment

Passing the Baton

Reinforced by what I heard Denzel Washington say recently, on a Sunday morning. I was watching a little TV while at the same time doing many other things. I like to call this “piddling.” I don’t remember the specific TV show; but he was being interviewed about his life’s achievement. He said he was passing the baton to younger actors; but he was still in the race. It occurred to me that this why I have not retired. I have not passed my professional baton – yet! Honestly, I am trying. I own a 43-year-old marketing agency, First Class, Inc. I keep talking about retiring; but really have not put a plan in place to make this happen. My clients and family understand that I am indeed a true “Planner.” …

25Sep 2017 by market No Comments

The Practical Side of Getting the Word Out

Uncategorized

[caption id="attachment_937" align="alignnone" width="483"] Bunnie Jackson Ransom speaking to a class at Georgia State University[/caption] I have written two books about Getting the Word Out: How to Market Your Ministry (1st and 2nd Editions). These publications focus on the church and the ministries; however, you might work for a non-profit organization, and it becomes your “ministry” because you love helping people. I believe that your ministry can be anything you put your heart and soul into doing in order to help people. The ministry takes on a bigger and broader meaning if you believe in God. For example, my ministry is my business. I believe that when I help a church “get the word out” on what they are doing, they/we are winning more souls for God. Therefore, we help…

05Jul 2017 by market No Comments

There are many ways to get the word out. Try walking block to block and speaking to your neighbors.

Friends

I bumped into my girl, Dr. Georgianne Thomas, putting up her signs on the West side of Cascade Road in Atlanta over the weekend. I admit that I was driving, not walking. With her was Mariam Sidibe, from Mali, who is visiting Atlanta to learn more about women in the management of banking and finance. Mariam is the Financial Inspector in the Department of Taxation (Ministry of Finance and Management) in Mali. This is typical Georgiana – helping someone make connections. I have always admired Georgianne and I support her efforts to run for and win a seat on the Atlanta City Council in the 11th District (Southwest Atlanta). I know of her excellent work while she was Chairperson of NPU-S. If you know the NPU system, you understand how…

14Jun 2017 by market No Comments

Content is King

Exchanging Tips and Advice

Getting the Word Out to the public is going to involve some form of media – be it traditional media or social media. It does not matter what you are trying to promote, you have to get people to hear, read, and/or see your messages. And your message is content. Content comes in the form of photos, words, video, and audio. Content can also be used on a billboard or a flyer to be handed out, and content is used on the internet for the world-wide web. You can even stand on the corner with a bullhorn and yell. In all of these instances, you will need content. The skill comes in how the content is put together so that it will be seen and heard; and that it is…

03Apr 2017 by market No Comments

Some things I learned from NOAH

Exchanging Tips and Advice

Getting the WORD out has a lot of meaning(s). As we are challenged to get the WORD out – meaning the message of God so people can hear it; we are also challenged on how to get the WORD of God out – meaning the actual WORD that comes from what Jesus has spoken and that is written down in the scriptures. Sometimes God’s Word is misunderstood. Let us take a look at God’s word as told to us about the challenge that God placed in the hands of Noah. And, there is nothing wrong about having a little fun with our understanding of God’s WORD. Many of the things that I learned about life, I learned from studying Noah and the Ark.* First of all… it is important not…

20Mar 2017 by market 2 Comments

Great Marketing Seminar for Mount Moriah Baptist Church in Pratt City, Birmingham

Exchanging Tips and Advice, Seminars and Lectures

If a room full of enthusiastic church-going folks and a pastor who sat through the entire seminar and asked questions about how to “get the word out” is any indication that the seminar was a success . . . then we had a great seminar recently at Mount Moriah Baptist Church in Pratt City, Birmingham, AL. The Reverend Dr. Matthew V. Johnson, Jr., senior pastor at Mt. Moriah in Pratt City, was introduced to me by our mutual preacher/friend, Reverend Anthony A. W. Motley, pastor of Lindsay Street Baptist Church in Atlanta. Pastor Johnson and I met at Starbucks for coffee several months ago and talked for a couple of hours about the challenges in his church. His challenges are no different from the average church today – mostly generational…

17Mar 2017 by market No Comments

ON THE ROAD AGAIN… Mount Moriah Baptist Church – Pratt City; 316 Avenue U; Birmingham, AL 35214

Seminars and Lectures

On Saturday, March 18th, I expect to speak to the good people at Mount Moriah Baptist Church in Pratt City, Birmingham, AL., where the Reverend Dr. Matthew V. Johnson, Jr. is the senior pastor. I was in Birmingham about three years ago, and I am excited to be coming once again. Recommended by a dear preacher friend of mine, Reverend Anthony A. W. Motley, pastor of Lindsay Street Baptist Church in Atlanta, I met Reverend Johnson about six months ago. We had coffee and talked about his challenges and how I might be able to help him "get the word out" about his ministry and the many great programs going on at Mount Moriah Baptist Church in the Pratt City Community. Like many churches these days, his challenges are universal…

03Mar 2017 by market No Comments

So, you’re losing your Church members – What’cha gon do?

Marketing Musts

If you want to know how to revive your church, and how to bring back the old members and bring in new members, we have provided a list of 5 effective ways to revamp and revitalize your church to bring in new faces, and keep old ones. There needs to be an effective outreach! Send out a special calling post message inviting members to an “Old School” party, with music for the older members, food, dancing and an overall great time! Reach out to the local Colleges and Universities and get students to participate in youth lock-ins or community service events that the Church is having. Dedicate one Sunday to have a “College Day” and allow students from local Colleges and Universities to wear their college paraphernalia. Older members…

07Feb 2017 by market 1 Comment

Getting the Word Out – What, When, Where?

Marketing Musts

[caption id="attachment_809" align="alignright" width="300"] Bunnie on the phone, smart phone and computer Getting The Word Out[/caption] Often we talk of “getting the word out.” The bigger question for you to answer is WHY? WHY am I trying to reach people? To get them to see my point of view. To sell something. To get folks to participate/come to a special event. To stop doing certain things. To persuade and convince. And the list of reasons get more personal. WHAT was the last thing for which you tried to get the word out? Maybe it was to convince a group of individuals to vote; or maybe it was to get certain folks to come out and hear a special presentation. And maybe you are just trying to get the word out…

05Dec 2016 by market 1 Comment

Getting Started with a New Project – What You Must Know

Marketing Musts

Whenever I am called on to “get the word out” on a specific project, I use every skill that I have ever learned to get my job done to the best of my abilities. I understand that marketing – and the practice of this misunderstood discipline, is ever changing. The 21st century has brought the most changes, back-to-back, in to our field of work. The objectives of most marketing projects are the same today as yesterday. It is the tools and techniques in marketing that have most certainly changed and continue to change as technology makes us all quiver to think what is next. What bothers me, however, is the tendency to put more stock in social media and ditch traditional media. It’s like, “out with the old and in…